My approach with AI is to treat it as a material. Something to build with and learn through, not a feature to bolt on. I prototype agents, tools and interfaces in the open, ship the ones worth keeping, and let the rest stay experiments. The looking is the work.
Code is how the ideas get out of my head and stay built. I gravitate to the small stuff: bespoke tools, custom plugins, the bit of glue that makes one thing work better. Not trying to be a software engineer; trying to make the design hold up by being able to build it.
Everything here taught me something. Years across different countries, languages and cultures, and the unique perspective they gave me. I learn by living, then by doing. Lessons learned that became side projects.
Client work, with teams I've believed in. Brands, products and interfaces shipped at every scale, from a single founder's first launch to companies whose names you already know. Some of it through Builtwell, the studio I run. The rest, before.
Things I collect when the screens are off. Watches, books, guitars, records, furniture, images, art. Small obsessions, mostly things I wish I could afford. Design as a lifestyle, finding beauty in everyday objects, slowly turning it all into taste.
Plus 16.6k more curated on Pinterest.
Photos I take when I travel, or when I am simply paying attention. Hotel rooms, morning light, streets I walked down by accident, friends, meals, small moments that would otherwise disappear. I am not a photographer. I don’t need to be. I just believe it is worth making a decent picture, because photographs are one of the few tools we have for stopping time.
