Ignacio Giri
Ignacio Giri

Ignacio Giri is a designer and engineer making brands, websites and digital experiences with React, Next.js and AI. Designed, built and shipped faster. Founder of Builtwell and AInstein. Also building Cüte.

Design

Design is the through-line: identity systems, products, packaging and interfaces, the surface of a thing and the structure underneath. Some of it is personal practice, some of it runs through Builtwell, the studio I run. The longer version lives on the résumé.

Learn

Everything here taught me something. Years across different countries, languages and cultures, and the unique perspective they gave me. I learn by living, then by doing. Lessons learned that became side projects.

Work

Client work, with teams I've believed in. Brands, products and interfaces shipped at every scale, from a single founder's first launch to companies whose names you already know. Some of it through Builtwell, the studio I run. The rest, before.

Collect

Things I collect when the screens are off. Watches, books, guitars, records, furniture, images, art. Small obsessions, mostly things I wish I could afford. Design as a lifestyle, finding beauty in everyday objects, slowly turning it all into taste.

Plus 16.6k more curated on Pinterest.

Photos

Photos I take when I travel, or when I am simply paying attention. Morning light, streets I walked down by accident, small moments that would otherwise disappear. I am not a photographer. I just believe photographs are one of the few tools we have for stopping time.

Selected Clients

  • AHAlife
  • Aldana
  • Apple Vacations
  • Autocar Company
  • Automotive Hall of Fame
  • Baker College
  • Beats by Dre
  • BlastOff
  • Carlo's Bakery
  • CB2
  • Crate & Barrel
  • Dunham's
  • Ecomom
  • Editorialist
  • Elle
  • Embrujo
  • Eyemart
  • Genisys Credit Union
  • Golden West
  • HalfRez
  • Hello Innovation
  • L'Oréal
  • La Niña
  • Los Angeles Times
  • Makeup.com
  • Men's Wearhouse
  • Mercedes-Benz
  • Michigan Central Station
  • Myntra
  • OneMagnify
  • Oso
  • Pinkberry
  • Raíces
  • Refinery29
  • Shelving.com
  • Steelcase
  • StyleSaint
  • TARA
  • Time Out Taco
  • Tlynt
  • VAI Institute

Based in the magnificent city of Munich.
My schedule is open during the following timeframes:

  • CET 9am-7:30pm and 9:30pm-1am (Munich time)
  • EST 3am-1:30pm and 3:30pm-7pm (New York time)
  • PST 12am-10:30am and 12:30pm-4pm (San Francisco time)