Led comprehensive design solutions for diverse client portfolios while spearheading internal branding initiatives. Collaborated with cross-functional teams to deliver strategic visual communications that enhanced brand positioning and drove measurable business results.

Developed and executed creative strategies for multi-channel campaigns, ensuring consistent brand experience across digital and traditional media touchpoints. Mentored junior designers and established design systems that improved team efficiency and project delivery timelines.

I'm responsible for overall creative excellence across all of Hello Innovation's business units — including problem solving, creative strategy, quality of design, innovation within the creative team, and impact of creative product.

One of my key duties is to lead and inspire the design team. I do this through setting the vision and overall artistic style of projects.

I also get my hands dirty on a daily basis, creating visual designs in Photoshop, InDesign and Illustrator.

I continually motivate my team to strive for excellence by providing feedback and urging them to push their creative boundaries on a daily basis.

Even though I'm a "creative", I love process that doesn't get in the way of creativity.

I set the framework by which my design team operates on a daily basis and make sure it is followed each day so my team stays in sync.

I also protect the integrity of design and brand image through visual and graphic design by approving every visual launched to the public.

Worked on site across accounts to evolve the process for creating digital work, and grew the IA/UX discipline within the agency. Based in Los Angeles, CA.

• ●Los Angeles Times Collaborated with design & strategy for new advertising campaign.
• ●Crate & Barrel Contributed to the team with user experience design for agency pitch.
• ●Pacific Western Bank I was the primary designer for the new institutional website.
• ●Pinkberry Designed the web interface for a marketing campaign under Creative Director leads.

Worked remotely on several web sites and web applications. Helped startups to stand out, contributed to the company to grow within the industry by using the latest technologies available.

Worked on several projects that involved a mastery of web design and programming skills. Utilized the Adobe Suite programs as well as high level HTML5, CSS3/SASS, Ruby on Rails, and Javascript.

Worked remotely on several web sites and web applications. Helped startups to stand out, contributed to the company to grow within the industry by using the latest technologies available.

I work remotely doing engaging user experiences for clients all over the world. Focusing on e-commerce, web applications, and helping their brand to have a solid and memorable web presence.