Elle
- Year
- 2013
- Client
- ElleNew York, NY
- Role
- Freelance Interactive Designer
- Account Manager
- Matthew Tendler
- Project
- Editorialist
Thoughtful redesign
Editorialist is the fashion blog maintained by Elle.
After becoming a rapidly successful site, they had peaked the interests of advertisers.
They enlisted my help to come up with a strategy to make the ads feel like they belong with the rest of the content.
Can you spot the ad?
The concept
